The Second Click

Build the Pipeline Machine That Runs Without You.

AI-powered, multi-channel demand generation built around your ICP. Email nurture, lead scoring, CRM integration, and real attribution — all connected to revenue.

Investment

$7,500–$12,000/mo

Timeline

Live in 45 days

Best For

$15M–$75M B2B

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The Problem

  • 1Your pipeline depends on one or two channels — if one breaks, revenue stalls.
  • 2Sales says marketing leads are garbage. Marketing says sales doesn't follow up.
  • 3You're generating leads but can't trace them to closed revenue.
  • 4Your demand gen is a collection of tactics, not a system.

What You Get

ICP Workshop

Deep-dive session to define your ideal customer profile, buying triggers, and messaging architecture.

Full-Funnel Strategy

Multi-channel demand gen plan covering awareness, consideration, and conversion with content mapped to each stage.

AI Email Nurture

Automated email sequences powered by AI — personalized at scale with dynamic content and behavioral triggers.

CRM Integration

Lead scoring, lifecycle stages, and automated handoff rules built directly into your CRM.

Attribution Dashboard

Live dashboard connecting every marketing touchpoint to pipeline and closed revenue.

CFO Report

Monthly executive report showing marketing ROI, CAC, pipeline contribution, and forecast accuracy.

How We Build It

1

ICP & Strategy

Define your ideal customer, map the buyer journey, and design the system.

2

Build & Integrate

Build campaigns, automation, CRM logic, and attribution in parallel.

3

Launch & Learn

Go live, monitor performance, and optimize based on real data.

4

Scale & Report

Double down on what works. Kill what doesn't. Report to the CFO.

What We Measure

Monthly retainer with 90-day minimum commitment

Pipeline GeneratedMonthly
MQL VolumeWeekly
MQL-to-SQL ConversionMonthly
Customer Acquisition CostMonthly
Return on Ad SpendMonthly
Lead Velocity RateWeekly

You're the Right Fit If...

  • You have a sales team that needs more qualified leads.
  • You're spending on marketing but can't connect it to pipeline.
  • You want a system, not a series of one-off campaigns.
  • You're ready to invest $7,500+/month in demand generation.

This Isn't For You If...

  • You need a single campaign, not an ongoing system.
  • You don't have a sales team to work the leads.
  • You're looking for brand awareness without revenue accountability.

Ready to Get Started?

Book a free 30-minute Revenue Diagnostic.

Schedule Your Diagnostic →