Our POV
Practical perspectives on AI, marketing automation, and business growth from 20+ years of performance marketing experience. No hype—just what actually works.
What We Believe About AI for Business
AI is the most significant business technology shift since the internet. But 91% of mid-market companies have adopted AI without a strategy—they’re experimenting without a plan, measuring without baselines, and hoping for results they can’t define.
We believe AI should be practical, not experimental. It should connect to clear business outcomes—time saved, revenue generated, costs reduced. The companies winning with AI aren’t the ones using the fanciest tools; they’re the ones who started with their actual problems and worked backward to solutions.
Our POV is simple: Strategy before tools. Outcomes before features. Business results before technology demos.
Latest Insights
Research, analysis, and perspectives on AI-powered business growth
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