Free · No deck attached
A designer gives your product ninety seconds
We run the real specification test on your line — dimension, finish, lead time — and write up exactly where it breaks down. Free, and there is no deck attached to it.
Designers do not browse your website. They search a dimension or a finish, and whatever they can confirm in about ninety seconds goes into the drawing.
If she cannot find it, she does not call you. She specifies the brand that made it easy, and you never learn you were in the running.
She is not being disloyal. She is on a deadline.
The three things that kill a spec
In the order we find them:
- 01
No dimensioned drawing at the SKU level
One PDF covering a whole family is not a drawing. She needs the one she is placing.
- 02
Finishes and textiles in a PDF instead of the product record
If the COM/COL grade, the finish options and the price band are not on the page, the page did not do its job.
- 03
Lead time nowhere
This is the one that loses projects late, after the drawing is done and the schedule moves.
Any one of the three sends her to the brand that has all three.
What you get back
We take your line and run the ninety-second test the way a specifier would — from a search, on a laptop, without a login.
You get a written findings document: what we could confirm, what we could not, how long each one took, and how your line compares to two brands in your competitive set on the same three checks.
Plus the fixes, in the order they are worth doing.
In contract furniture, the dealer network is the sales force and the specifier is the real customer — and neither one works for you. You cannot manage them. You can only make them faster.
How it works
We search like a specifier
From a cold search, on a laptop, no login — the way she actually finds you.
We run the three checks
Dimensioned drawing, finishes and textiles, lead time — timed, per SKU.
Findings in three days
What passed, what failed, and how two rivals score on the same checks.
Who is doing this
The Second Click builds the product data infrastructure behind a contract seating brand: the PIM, the DAM, the dealer and rep portal, and the storefront that sits on top of them. One product record, entered once, landing everywhere — website, quotes, cut sheets, portal.
That is why we know what the ninety-second test looks like. We watch it fail for a living.
We are in York, Pennsylvania. We work with manufacturers, dealers and remanufacturers.
Run it on my line
Written findings back within three business days. No deck, no calendar invite unless you ask for one.
Questions
Are you going to try to sell me a website?
No. Most of what breaks the ninety-second test is a data problem, not a design problem. A redesign usually makes it worse because it moves the PDFs somewhere new.
Will you compare us to competitors?
Yes — two brands in your set, on the same three checks. We will name them in the document.
What if we sell only through dealers?
Then this matters more, not less. The specifier still searches, and your dealer's website is running on the same product data you gave them.
Ninety seconds. Three checks. One page of findings.
Send me the specification audit