AI Marketing Readiness Evaluation | The Second Click

The AI Marketing Readiness Evaluation

A diagnostic built for marketing leaders who want honest answers — not another AI hype deck. 25 questions. 10 minutes. A clear picture of where you stand.

45% of martech leaders say AI agents miss expectations Gartner, Oct 2025
70–85% of AI initiatives fail to meet expected outcomes MIT / RAND Corporation
6% of organizations have an advanced AI security strategy Palo Alto Networks / HBR

Takes approximately 10 minutes · Your results are private · Actionable recommendations included

Before We Start

We’ll send your personalized results report to the email you provide. Your information stays private and is never shared.

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Your Evaluation Results

AI Marketing Readiness Report

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Pillar Breakdown

Why This Matters Now

Your score exists within a rapidly shifting landscape. According to a 2025 Gartner survey, 81% of marketing technology leaders are either piloting or have already implemented AI agents — yet 45% report these solutions fail to meet business expectations. The gap between AI adoption and AI results is where most marketing organizations find themselves today.

Research from Harvard Business Review (Feb 2026) reinforces that when every company can access the same AI models, organizational context becomes the competitive advantage — not the tools themselves. This directly maps to what this Evaluation measures: the strength of your data, strategy, workflows, governance, and measurement systems.

Stanford researchers studying AI adoption at Google found that successful implementation requires a product management mindset — defining valuable problems, experimenting deliberately, and integrating AI into existing workflows. Teams that skip this disciplined approach tend to abandon AI or get stuck in low-impact, one-off usage.

Ready to Close the Gap?

4-hour deep-dive into your workflows
Prioritized 90-day roadmap
100% fee credited to implementation

Schedule a 15-minute conversation to discuss your results and determine if a full AI Growth Evaluation makes sense for your organization.

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