Build the Authority
Your Competitors Can’t Copy.
Content and SEO done right creates compounding pipeline — leads that find you, trust you before they’ve ever spoken to you, and arrive pre-sold on your category. AI-powered production at a fraction of the traditional cost.
Schedule Your Free Revenue Diagnostic →Sporadic Content Produces Sporadic Results.
Most B2B companies know content and SEO matter. They also know their current program is inconsistent, unfocused, and generating traffic that doesn’t convert. The problem isn’t effort — it’s the absence of a system.
Inconsistent Publishing With No Strategy
A blog post whenever someone has time. A LinkedIn post when the CEO has a thought. There’s no calendar, no keyword strategy, no ICP alignment. It’s content for content’s sake.
Traffic That Doesn’t Match Your ICP
You’re ranking for keywords your buyers don’t search. Organic visitors look nothing like your customers. Content is bringing in the wrong audience — or no audience at all.
Content That Doesn’t Support the Funnel
Your content exists in isolation from your demand gen. Leads read your blog but there’s no CTA, no nurture sequence, no path from content consumer to qualified lead.
Competitors Own the Category Conversation
Your competitors are publishing consistently on the exact topics your buyers care about. They show up when your prospects search. You don’t. That’s an authority problem.
Everything You Get.
SEO Strategy & Keyword Architecture
Complete keyword research mapped to your ICP’s search behavior — including category-defining terms, problem-aware searches, and competitor gap opportunities.
Content Calendar (3 Months)
A fully planned editorial calendar with topics, keywords, formats, and CTAs — aligned to your demand gen strategy and buyer journey.
AI-Assisted Content Production
4–8 SEO-optimized articles per month, produced using our AI content pipeline. Every piece reviewed for accuracy, ICP relevance, and category-first positioning before publishing.
Category-Based Thought Leadership
Applying Christopher Lochhead’s category design framework — creating content that defines the conversation in your market, not just participates in it.
Technical SEO Implementation
On-page optimization, internal linking, meta data, page speed, Core Web Vitals, and schema markup — the technical foundation that makes great content rank.
Monthly SEO & Content Performance Report
Rankings movement, organic traffic growth, content engagement metrics, and pipeline attribution from organic — all in a single monthly report.
How We Deliver It.
SEO & ICP Alignment
We research your ICP’s search behavior, audit your current content performance, and design the keyword architecture your program will be built on.
Content Calendar Build
3-month editorial calendar planned and approved — every topic aligned to buyer journey stage, ICP pain point, and SEO opportunity.
Production & Publish
AI-assisted production workflow. Every piece reviewed, optimized, and ready to publish. We can publish directly or hand off to your team.
Measure & Compound
Monthly ranking and traffic review. Topics that perform get expanded. Gaps get filled. The program compounds every quarter.
The KPIs We Track and Report On.
Every service has defined KPIs reported on a consistent cadence. No vanity metrics — only numbers that connect to revenue.
Organic Traffic Growth (MoM)
Month-over-month increase in organic search visitors from target keywords. Long-term trend is the primary health indicator.
Keyword Rankings Movement
Target keyword positions tracked weekly — particularly for high-intent buyer terms and category-defining searches.
Organic Lead Volume
Marketing Qualified Leads sourced from organic search and content. The revenue KPI that justifies content investment.
Content Engagement Rate
Time on page, scroll depth, and return visitor rate — indicating whether content is actually resonating with your ICP.
Content-Attributed Pipeline ($)
Pipeline value sourced from content touchpoints — tracked through CRM attribution.
Domain Authority / DR Trend
Long-term indicator of SEO health and backlink quality. Tracked quarterly as a leading indicator.
Right Fit. Wrong Fit.
Your Competitors Are Publishing. Are You?
Schedule a free Revenue Diagnostic Call. We’ll show you exactly where your biggest organic opportunities are right now — and what a structured content and SEO program would look like for your business.