The Bridge Between Human Creativity and Machine Efficiency

We’re a hybrid consultancy that helps mid-market companies close the gap between AI interest and AI results—connecting operational efficiency with digital growth.

Our Story

The Second Click was founded by Alan Brocious after 20+ years leading performance marketing, demand generation, and operations for brands and agencies managing millions in media spend.

Along the way, a pattern emerged: most companies struggle not because they lack tools, but because their workflows are broken, their data is scattered, and their marketing and operations teams are siloed.

Today, we bring together AI automation expertise with deep digital marketing experience to help mid-market companies build connected systems that actually grow revenue—not just produce reports.

Why “The Second Click”?

In digital marketing, the first click is easy—it’s just curiosity. Someone sees an ad, reads a headline, follows a link.

The Second Click is where business happens. It’s the sign-up, the purchase, the signed contract.

Most agencies focus on getting you traffic (Click 1). We focus on the systems, AI agents, and strategies that ensure that traffic converts into revenue (Click 2).

Our Approach

What makes us different from typical agencies and consultancies

AI-First, Revenue-Obsessed

We only propose AI that connects to clear business outcomes. No shiny objects, no science projects—just practical automation that moves the needle.

Strategy Plus Execution

We don’t just write decks. We help you build, launch, and optimize the workflows, agents, and campaigns that drive growth.

Mid-Market Focused

We understand the realities of growing teams: competing priorities, limited bandwidth, big ambitions. Our solutions fit your scale.

Two Engines, One Growth System

We connect demand generation with operational efficiency

Engine 1

Growth: Demand Generation

Bring in the right prospects with proven digital channels

  • Strategic SEO and content marketing
  • Performance PPC and paid media
  • Account-Based Marketing campaigns
  • Conversion rate optimization
  • Lifecycle email marketing
Engine 2

Efficiency: AI Automation

Convert and serve customers without proportional headcount growth

  • AI workflows and process automation
  • Customer service AI agents
  • Sales qualification bots
  • Internal knowledge assistants
  • Data integration and reporting

Ready to close the gap between AI interest and AI results?

The AI Growth Assessment shows you exactly where to start and what to expect.

Book an AI Growth Assessment