Alan Brocious (Founder of The Second Click)

Strategic Marketing Leadership That Drives Results

With over 20 years of experience in digital marketing leadership, I’ve built a career focused on one core principle: delivering exceptional results through data-driven strategies that generate real business impact.

My Marketing Philosophy

I believe that effective marketing requires both strategic vision and tactical expertise. Throughout my career, I’ve consistently demonstrated the ability to:

  • Transform marketing initiatives into measurable business outcomes
  • Drive digital transformation through innovative go-to-market strategies
  • Balance creative thinking with analytical precision
  • Build and lead high-performing teams that exceed client expectations
  • Adapt quickly to emerging technologies and market trends

Proven Track Record

My approach to marketing has consistently delivered impressive results:

  • Increased organic traffic by 75% through targeted SEO optimization
  • Improved customer retention by 30% through strategic brand positioning
  • Boosted MQLs by 45% and SQLs by 20% through integrated demand generation
  • Achieved a 6:1 advertising spend-to-revenue ratio for e-commerce clients
  • Reduced deal closure timelines by 15% through process optimization
  • Cut customer acquisition costs by 40% using advanced ABM strategies

Areas of Expertise

Digital Marketing Strategy

I excel at developing comprehensive marketing strategies that align with business objectives. My approach integrates traditional marketing principles with cutting-edge digital techniques to create cohesive, results-driven campaigns.

Performance Marketing & Analytics

Data drives everything I do. I’ve managed multi-million dollar advertising budgets across digital, social, OTT, outdoor, and print channels, consistently delivering measurable ROI through sophisticated analytics and optimization.

Team Leadership

I believe in building collaborative teams that thrive on innovation and accountability. Throughout my career, I’ve led cross-functional teams of designers, developers, strategists, and analysts to exceed client expectations and business goals.

Marketing Technology

My technical expertise spans the full marketing technology stack, including:

  • CRM systems (Salesforce)
  • Marketing automation (Marketo)
  • Analytics platforms (Google Analytics, Power BI, Tableau)
  • ABM tools (DemandBase, 6sense)
  • CMS platforms (WordPress, Drupal)
  • E-commerce solutions (Magento, WooCommerce)

Professional Journey

My career path reflects my commitment to continuous growth and excellence in marketing:

Director of Digital Marketing | Visual Impact Group – Leading client marketing strategies and team management that increased lead generation by 30% across multiple channels and industries.

Director of Paid Media | Spear Marketing Group – Directed teams managing $500K+ monthly budgets, improving operational efficiency while driving a 35% increase in MQLs.

VP of Digital | Target Media USA – Led digital advertising division managing $3.5M+ budgets across multiple channels, increasing proposal success rates by 25%.

CEO and Founder | Exigo Digital Marketing, LLC – Built and led a successful digital marketing agency, increasing clients’ organic traffic by 75% and achieving a 6:1 advertising spend-to-revenue ratio.

My Approach

When you work with me, you get a strategic partner who:

  • Takes time to understand your business objectives before recommending solutions
  • Focuses on measurable outcomes rather than vanity metrics
  • Communicates complex data in clear, actionable terms
  • Stays ahead of industry trends and technology advancements
  • Brings both strategic vision and hands-on tactical expertise

I’m passionate about helping businesses leverage digital marketing to achieve sustainable growth and competitive advantage in today’s rapidly evolving marketplace.

Let’s Connect

I’m always interested in discussing new challenges and opportunities in the digital marketing landscape. Whether you’re looking for strategic guidance or tactical execution, I’d love to explore how my expertise can help your business achieve its goals.